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Scent, Psychology & Sales

Scent, Psychology & Sales

Scent Branding

Creating memorable, long lasting and loyal relationships with your clients derives from the most powerful and emotional of all senses. Your sense of smell. So let's take a magic carpet ride into the wonderful world of statistics, that can soon be in your favor!

Your sense of smell is the only 1 of our 5 senses that is directly connected to the part of the brain that processes emotion, memory and associated learning.

You are 100 times more likely to remember something that you smell compared to what you see, hear or touch! Like holy Oprah...


The 2018 Hustle & Oud

The 2018 Hustle & Oud

Let's be real, if any one actually pays attention to my candle world you'll notice I've been a little MIA on my posts. But I have a good excuse...I swear! 2018 is the year to kill it in the candle world. I have big dreams and if you hold me to it, then huge accountability that I vow to conquer. So here's a hint on how this year is going down, and let me warn you now...it's going to be epic!

New product launches are going to be happening non-stop this year. My nose is craving all the things currently...


Where it all began...

Where it all began...

I have had a hard time talking about things that make me cry, but I gotta go deep for you to understand the situation to the fullest. As I sit here, the tears are already welling in my eyes and my heart is throbbing. Palms sweaty. Shaky. All of it.

I know a 100% that the people you meet are given to you for a reason. So when I met Shelley and her family I immediately knew they would be forever in my life, because this was love at first sight in the truest form.

After 2 months of having...


Me, Myself & Brianne

Me, Myself & Brianne

This is my first blog post but it may also be my longest. I'm going to assume that your first blog or CLOG (candle log) should be an introduction to the person behind the brand. Ok so here it goes, wish me luck...

Name: Brianne Edwardson

Height: 5'4"

Hair & Eyes: Brown

Home town: Well I would say that Foremost, AB is my home town as that's where I grew up in a tiny community of 500 people, but originally I am from Montana. Now, I reside in Lethbridge, AB and have for 13 years. Yikes.

Favourite food: Cookies

So...