How to Choose the Right Candle
(So You Actually Love It When You Light It)
Let’s be honest.
Most people don’t struggle to buy candles.
They struggle to love them once they get them home.
They smell amazing in store…
And then something feels off.
Too strong.
Too light.
Not what they expected.
And suddenly…
You’re left with a candle you don’t reach for.
Why Choosing the Right Candle Matters
A candle isn’t just scent.
It’s how your space feels.
The right candle can make your home feel:
Calm
Clean
Cozy
Elevated
The wrong one?
It disconnects the space.
And that’s why choosing the right one matters more than people think.
Step 1: Choose Based on How You Want to Feel
This is where everything starts.
Not the name.
Not the label.
The feeling.
If You Want Your Home to Feel Fresh & Reset
You need something bright and clean.
Perfect for spring and early summer when everything is shifting lighter.
Best choices:
Stairway to Lemon → crisp citrus, instantly refreshing
La Di Da Spa → clean, spa-like calm
It’s The Little Things → bright, playful, clean
These scents make your home feel:
Open
Airy
Put together
If You Want Your Home to Feel Cozy & Comforting
You need warmth.
Soft, slightly sweet, comforting scents that wrap around the room.
Best choices:
Cozy Cottage → warm, woodsy comfort
Chillin Vanillin → creamy, soft vanilla
London Fog → calm, nostalgic, comforting
These make your home feel:
Relaxed
Safe
Lived in
If You Want Your Home to Feel Elevated & Expensive
You need depth.
Balanced, layered scents that feel intentional and refined.
Best choices:
Sinner → woody, grounding, magnetic
Almost Famous → clean but elevated
Bougie Berg → fresh with luxury depth
These make your home feel:
Intentional
Curated
Memorable
Step 2: Choose Based on Your Space
This is where most people get it wrong.
Small Rooms
You don’t need something overpowering.
Stick with:
8 oz candles
Softer scent profiles
Perfect for:
Bathrooms
Bedrooms
Offices
Large Rooms or Open Spaces
You need more throw.
Go for:
16 oz candles
Stronger or layered scents
Perfect for:
Living rooms
Kitchens
Open concept homes
Step 3: Understand Why Some Candles Don’t Smell
This is the part no one talks about.
And it’s why people get frustrated.
Common Reasons
The candle is too small for the room
The scent isn’t strong enough for the space
The wax or fragrance quality is low
It hasn’t burned long enough
What You Should Look For
Clean-burning wax (like soy or coconut soy)
Phthalate-free fragrance
A candle designed to actually throw scent
That’s the difference between:
A candle you forget about
And one you rebuy
Step 4: Stop Guessing (Seriously)
If you’re shopping online…
Don’t guess.
This is exactly why we created our Scent Sampling Experience.
It lets you:
Smell before you commit
Find what you actually love
Avoid wasting money
This is the easiest way to find your signature scent
Step 5: Think About When You’ll Burn It
This is what makes a candle feel intentional.
Not random.
Morning
Fresh, citrus, clean
Stairway to Lemon, It’s The Little Things
Afternoon
Balanced, light, easy
Evening
Warm, grounding, calming
Cozy Cottage, Sinner, Chillin Vanillin
What the Right Candle Should Feel Like
When you find the right one…
You know.
Your shoulders drop.
The space softens.
You want to stay in the room longer.
It doesn’t feel forced.
It feels right.
Why This Matters More in May
May is a transition month.
You’re moving from:
Heavy winter scents
Into lighter, fresher, more open ones
This is where people get stuck.
Choosing something too heavy feels wrong.
Choosing something too light feels empty.
The right candle creates balance.
Final Thought
Choosing the right candle isn’t about picking what smells good in the moment.
It’s about choosing what makes your space feel right over time.
Start with how you want to feel.
Match it to your space.
Choose intentionally.
And when you find the one that fits…
You’ll stop searching.
