Creating memorable, long lasting and loyal relationships with your clients derives from the most powerful and emotional of all senses. Your sense of smell. So let's take a magic carpet ride into the wonderful world of statistics, that can soon be in your favor!
Your sense of smell is the only 1 of our 5 senses that is directly connected to the part of the brain that processes emotion, memory and associated learning.
You are 100 times more likely to remember something that you smell compared to what you see, hear or touch! Like holy Oprah Winfrey that's intense.
Isn’t that enough for you to want to load up on your favorite signature candle and start scent branding your own company?? (Uh yea, where do I sign up??)
Imagine what a signature scent for your company could do for you! The average person sees over 5,000 ads a day. And let's be real, we are so overloaded that it all just begins to blur together. Scent can reach your clients in a way that nothing else can. That's because we have the ability to play with people's emotions, thoughts, feelings & memories. Want to make your clients comfortable? Uplift their moods? Hang in your space longer? Increase their likeliness to purchase your product? Want them to remember your business long after their visit? This is how you do it..."Fortunately for retailers, the science behind scent marketing isn’t just academic — major retailers like Nike found that scent marketing in retail stores “increased intent to purchase by 80%.” In another real-world scent marketing experiment, the smell of fresh-brewed coffee at a gas station increased coffee sales by 300%." * See the facts & original quote source in link below (they are pretty outstanding).
There is enough evidence to prove that scent marketing positively influences consumer behavior that there's no reason to not start scent branding and experimenting with your company.
When meeting with my clients I go through specific questions to understand their brand. I want to be able to capture the true essence of what it is they want to display to their clients. I can work with any brand from anywhere. Technology gives me the ability to make the branding process fun, simple, personal & efficient. So if your East Coast, West Coast or anywhere in between I got you covered ;)
Who Can Use Scent Marketing?
There is endless opportunity for scent branding and it can be used in all sorts of companies and brands! Here are just a few of the clients I work with--->
- Offices (Lawyers, Dental, Accounting, Photography)
- Car Showrooms
- Casino & Gambling
- Medical Facilities
- Bars & Nightclubs
- Airports & Airlines
- Cleaning Services
- Restaurants & Cafe's
- Salons & Spas
- Tattoo Parlors
"As a new business owner, one of the biggest goals for my business, was creating an environment that excites our customers on all levels, creating a memorable, comfortable experience, bringing them back time and time again. One of the ways we are able to do this, was creating a candle branded for my business, The Loft. As Brianne explained, the sense of smell is closely linked with memories. It triggers so many emotions. Sitting down one on one with Brianne, we discussed so many different levels of the experience we aimed to achieve for each customer who purchased a Loft branded candle. She was so incredibly insightful, creative, knowledgeable and inspiring. You can see her passion radiating from her as she discusses her art. I can't even begin to explain how exciting it was to launch our new scent, and how the buzz created so much excitement for our current and now potential customers, who are so eager to experience the masterpiece she created. Thank you Bri, you're truly an artist, professional, and entrepreneur extraordinaire."
- Mallory Nakamura The Loft on 50th - Taber, Alberta
If your ready to rock the marketing world with this low cost/low risk solution and stick out from your competition... "Then call me baby"
*Retrieved February 17, 2018 https://www.shopify.ca/retail/the-science-of-smell-how-retailers-can-use-scent-marketing-to-make-more-sales
Other Facts and Information:
Retrieved February 14, 2018 http://www.air-aroma.com/scent-marketing
Retrieved February 14, 2018 https://www.neurosciencemarketing.com/blog/articles/scent-logo.htm#